Reika Roberts

Co-Founder

Co-Founder / Co-Managing Director and General Manager derma aesthetics Pty Ltd Meet Reika, who is gentle yet zealous about the unwavering growth of her bespoke skincare business. She is humble and committed to providing the most positive, healthy, fulfilling, productive and amicable workplace. Reika’s role encompasses commercial operations, business development, strategic growth and guiding her team toward future success. Her priority is to deliver the best customer service experience. This involves leading a team that is passionate, skilled and above all, engaged to deliver a product and service that is second to none. Reika has been in the cosmetics industry for over 18 years and has a strong background in business management, client development and start-ups. Regarded as an industry thought leader, Reika and her team have ensured that Derma Aesthetics is highly regarded as an industry leader. Derma Aesthetics was awarded Best Customer Loyalty Programme 2018, Highly Commended for Best Customer Service Team 2018, Highly Commended for Best Customer Service by a Supplier 2017 in the Australasian MyFaceMyBody Awards and has received major international awards for marketing. After completing a double degree in accounting and finance back in 1991, Reika started her career in the finance industry as an auditor at Ernst & Young. She then moved into recruitment where she spent six years managing the commerce division at Spherion, following the birth of her twin boys she re-evaluated her career and started her own business. Today, Reika is the Managing Director of derma aesthetics, distributor of dermaviduals skincare and is primarily responsible for the commercial operations. Reika partnered with long-term friend and now business partner, Simone Vescio, to introduce dermaviduals bespoke skincare in Australia in 2010, followed by New Zealand. Starting from their dining room tables with just the two co-founders, they now have over 20 staff across Australia and New Zealand, have sold hundreds of thousands of moisturisers, are the staple brand in over 300 skincare clinics, with their friendship in tow. Derma Aesthetics was also recently awarded a global customer service award and claims many accolades for the way they do business. Reika’s goal over the past five years has been to create a life she doesn’t need a vacation from. She is also passionate about creating a flexible workplace for her team and was well ahead of the trend which has helped with the challenges of staff retention and results. Her leadership and vision to educate and inspire the professional beauty community extends beyond her external team. She personally works with and mentors over 200 small business owners who are predominately women. She has implemented systems and processes that she deploys to all of the businesses who form part of their extended derma aesthetics family and she rewards them for their efforts on an ongoing basis. She believes she has created a platform for more women in business to be the success they deserve to be. Being able to talk about the importance of education and positive marketing to women has been a real highlight for her. In a female-dominated industry, she is determined to make a huge difference and change lives, not just skin, by cutting the hype in marketing and being real with clients and consumers. Reika has recently turned her hand to another start up as Board member of a new industry not for profit association, the Aesthetic Beauty Industry Council where she resides as Chair. Additionally, Reika sits on the Board for the Entrepreneurs’ Organisation (EO), where she acts as Programs Chair and is responsible for the programme to assist start up entrepreneurs scaling up- something she is experienced in and passionate about

Simone Vescio

Co-Founder

Co-Managing Director and Lead Educator, derma aesthetics Pty Ltd

Meet Simone Vescio; passionate, driven and educated, who lives and breathes all things skin.

When it comes to healthy and beautiful skin, Simone Vescio is all in. She is passionate about her work with her aesthetic clients and only ever gives 110% to everything she touches. At derma aesthetics, that means becoming one of Australia and New Zealand’s best-in-class skincare distributors with products that deliver skin rejuvenation results clients and clinics are proud to work with. Simone embraces her work to mentor clinic owners and dermal therapists and has been instrumental in helping develop some of Australia’s most successful skin clinics.

Driven by this mission, Simone and Co-Owner Reika Roberts have spent nearly a decade searching out the best of the best clinical equipment and products. They are responsible for distributing the first modular, dermatological skincare range (dermaviduals) throughout the Australian and New Zealand marketplace. dermaviduals is distributed by derma aesthetics Pty Ltd and is a bespoke skincare system targeted to the specific needs of individual skin types and conditions.

Simone founded the Australasian Academy of Corenotherapy after identifying a lack of non-product aligned advanced skin education, based on the philosophy of Corneotherapy. Simone holds a Diploma in Beauty Therapy, along with a certificate in IPL and Laser safety. She is an integral member on the Education Board of the International Association for Applied Corneotherapy.

Simone’s career launched as the Australian Business Development Manager/Trainer for Beauty Technology. Her aptitude for educating others served as a springboard to owning her own salon, Heavenly Escape Skin Clinic. She is deeply steeped in the workings of LED for skin beauty, which perfectly complements all derma aesthetics’ product offerings. Additionally, as Founder/Director of SNB Aesthetics, she helped bring Max+ LED to Australia and New Zealand.

Simone has worked hard to acquire a comprehensive command of advanced skin analysis and correction, making her a recognised leader in her chosen field of aesthetics. Simone’s expansive knowledge and experience make her a trusted resource for many clinic owners, who look to her for insight and advice on all things skin, as well as the business development within their clinics.

Reika Roberts

Simone Vescio

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