Welcome to April’s Clinic of the Month with Amie Rose Beauty!
Amie Rose is the owner and founder of Amie Rose Beauty, located in Northern NSW. Nestled in the heart of Yamba Shopping Fair, the boutique clinic is well known for pampering their clients from the moment they walk through the door, right through to providing incredible customised skin treatments with continued support between visits. We sat down with Amie, so we could get to know more about the clinic and share her inspiring journey with you.
Could you please tell us about your clinic and how you began your business?
When I first started in our industry I worked from home. It was just me working in a single room and my loyal clients. At the time I also had another retail job to make ends meet that I would do at night. My treatments were a mix of waxing, facials, and nails.
After a year of having my home clinic I was approached with the offer of moving into a shop front space. It seemed perfect and turned out it was the best decision I made. I have never looked back, only forwards. Five years later we now have a team of amazing individuals and can focus on what we truly enjoy and believe in, which is skin health. We have many plans for 2022 and want it to be our biggest year of growth yet!
What sets your clinic/treatments apart?
We pride ourselves on not just offering treatment solutions for our clients but providing an experience! Every client is greeted with complimentary water, tea or probiotic upon arrival. They are then taken to their private room, with their therapist, for a completely uninterrupted treatment. During this time our therapist will not only address the clients skin concerns using scientifically proven treatments and products, but we also help boost their confidence, self-love and worth.
The experience does not stop at the end of their session time. We provide continual support for each of our client’s journeys and a member of our team will connect via phone or text post treatment to let them know we are here for them and accessible anytime for ongoing support.
What is your most popular treatment?
Our ‘Bespoke Facials’ are our most popular treatment. We use these to create a personalised experience with a skin analysis and LED. We consider this a great starting point in your journey with us and from here we prescribe your personalised skin care and treatment plan.
How do you keep your staff motivated?
We have an amazing team of young ladies who love to keep pushing each other to do incredible work. However, we do help them along by doing team bonding days, extra training consistently, having open conversations and of course we set KPI’s, because we’re all motivated by something.
What are the challenges of running a salon?
The biggest challenge, putting aside COVID-19 or the recent floods in Northern NSW, is changing the client’s mindset. For many years, facials and other treatments have been viewed as just a pamper session to indulge in every now and then. Educating the community that your skin is the largest organ and the first line of defence, which means it requires regular treatments and a consistent home care routine, has been our biggest challenge to date.
What has been your most memorable career moment so far?
Being able to move my one room home salon into a physical shop front skin-focused clinic. I will never forget that moment and the people who helped me achieve it. To be where I am today, leading an amazing team who are just as passionate as me and constantly pushing through challenges like COVID, while still exceeding our goals. I am still in shock 4 years later!
How has dermaviduals assisted your business?
To be honest, dermaviduals has not only assisted us as a business and a team to expand our knowledge into skin health, cell function and what our skin really needs, it has also given us the knowledge to educate our clients, so they too can understand how the products work and why these are included in their skin prescriptions.
We have been empowered to talk through our client’s skin analysis knowing we can create a customised product, specifically for their concerns. Being able to create skin care for each individual has been a massive asset to our clinic. We have seen a lot of amazing results through consistent prescriptions and targeted treatments using dermaviduals. We can’t begin to explain in words the incredible results we have seen in our client’s skin!
What is your number one skin care tip?
Consistency! I love the saying consistency is key because we can use SPF when we remember or feel it “necessary” and still cause damage to our cells. If we have a consistent routine with our skincare, it becomes second nature, and we know that each day we are protected and each evening our skin is soaking up those nutrients. We are nurturing our skins health.
What advice would you give to anyone wanting to start their own skin clinic?
Trust in yourself and have the confidence to know you can and will succeed. There’s a lot of hours and hard work that goes into creating a skin clinic well past business hours, but push through, do the hard work in the beginning and you will be rewarded. Also, don’t ever stop learning, the industry is forever growing, grow with it!