Professional Beauty Asks The SKINFluencers

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Professional Beauty Asks The SKINFluencers

In 2021 there’s a choice for cosmeceutical brands: Should they keep their retail channels in-house, or partner with non-salon partners? We talked to leading cosmeceutical brands on the strategy behind the paths they’ve taken – and how these options are working for their salon partners. Reika Roberts & Simone Vescio, CoFounders of dermaviduals have found success in sticking to the salon only model. Education is at the core of  what we do at dermaviduals & derma aesthetics. We never stop furthering our own knowledge and we love to share what we learn with our salon and clinic partners, cncouraging them to always question what they see and hear in the marketplace. Read the full article here 💙

Professional Beauty July, 2021

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