In this post we’re shining the spotlight on the growing trend of bespoke skincare. We want you to be able to sort out the facts from the false promises, and get the personalised, truly customised skincare experience you want.
What Is Bespoke Skincare?
Bespoke is an old tailoring term that has come to mean customised, or made to order. Bespoke skincare product formulations are customised to an individual’s unique skincare needs.
This is particularly important for individuals with skincare conditions including:
- Sensitive skin
- Ageing skin
- Dark circles under eyes
- Stretch marks
Why Bespoke Skincare?
Have you ever tried a skincare product because it was recommended to you, only to have it give you a rash? Unfortunately one woman’s skin-perfecting wonder cream is another’s spot-inducing allergic reaction. As human beings, we share about 99% per cent of our DNA. However, it’s that wee, but significant 1%—plus variations in lifestyle—that have a huge impact on the kind of products that will prove beneficial to our particular skin.
So, while one-size-fits-all may be fine when you’re purchasing socks and ponchos, it doesn’t work for skincare. It’s no wonder, then, that an increasing number of people in Australia and around the world are demanding personalised service and customised skincare regimens.
Are you one of them?
When Is Bespoke NOT Bespoke
Some skincare products call themselves bespoke, but they really aren’t. They’re more like store-bought garments that come in small, medium, and large. These ‘bespoke’ skincare imposter’s use a basic formulation, and the only customisation is determining whether they’re going to be used for oily, dry, or combination skin.
But there are so many more factors to consider!
Bespoke Skincare…Because You’re Worth It
If you believe that bespoke products are an excessive luxury, we urge you to think again. Today, thanks mainly to the Internet, bespoke skincare is now widely available and surprisingly affordable, too.
“There’s the ‘basic’ skin-care wardrobe that removes make-up, moisturises, offers UV protection and essentially helps prevent problems in the future. Then there are ingredients designed to correct specific issues, like hyperpigmentation, but these requirements vary from person to person. A (customised) approach works well because every ingredient has a valid reason for being there, so the customer gets results – and value for money.” – Dr. Sam Bunting, London-based cosmetic dermatologist