CleanSkins Laser Clinic is located in country Victoria, 3 hours from Melbourne in the city of Warrnambool. Warrnambool is a buzzing city offering locals most of the things the capital cities take for granted, but with a local difference. Warrnambool also has a large tourist industry attracting visitors most of the year for different events and attractions, almost doubling in population over the summer school holiday months.
CleanSkins opened in 2010 and was the first of its kind established anywhere from Geelong to Adelaide. Owner, Veronica, leads a small team of 5 including a full time receptionist and 4 skin therapists all of whom have chosen to work at CleanSkins because they are passionate about what they do. “We specialise in skin treatments and hair removal only using the most effective, tried & tested, clinically proven equipment and products. There is no such thing as ‘fads’ or ‘quick fixes’ at CleanSkins. The CleanSkins difference is the experience and knowledge of our staff and the quality of our equipment, products and consumables. Our integrity to always give honest advice and to only provide relevant, best practice treatments that will actually make a difference! Quality + Experience + Integrity = RESULTS. Word of mouth is king in regional areas and after 5 years we are stronger than ever which is something we are very proud of.”
What keeps you inspired professionally? “My mind never seems to stop which is both a hindrance and blessing! I constantly research the industry, what is happening, what is coming and what has gone! It is so easy to have a clinic like CleanSkins when you are selling products and treatments that you actually believe in! Our clients results speak for themselves and keep us motivated to always strive to offer best practice treatments, products and experience.”
Veronica values her team above anything else. “Business owners always say that, but I truly believe that if I educate, train, value, mentor and appreciate my staff I will become obsolete as a face in the business. That certainly doesn’t mean that I won’t still need to work as hard, I would much rather let my team shine and I support them from behind the scenes.”
“dermaviduals has educated my team from beauty therapists to skin specialists, literally changing CleanSkins clients’ skin, which is great for our our business as well as our clients! Our clients just love the results they achieve with the combination of dermaviduals, our treatments and the knowledge that our skin therapists have. Way too many products promise the world and just don’t deliver and dermaviduals gives CleanSkins a massive point of difference. The complexity of the range and the in-depth training delivered has lifted my team from beauty therapists to skin experts that actually make a difference to our clients’ skin.”
What is your favourite dermaviduals product and why? “That is a very hard question, can I say all of it? For me if I was forced to only use 1 product it would be the Lotion N due to its amazing hydrating properties.”
“My number one skin care tip is don’t wait until the damage is done to start looking after your skin! By far the biggest question we get is: how can we fix a problem that was most likely created by poor skin management and/or avoidable practices, i.e. too much sun, smoking, not addressing skin conditions, poor skincare regime, skincare that does nothing or worse skincare that actually damages. All are avoidable and it’s way cheaper in the long run if we start looking after our skin way before the damage is done!”
New products and equipment enter the beauty industry almost daily. How do you keep up with this and how do you determine what is hype and what is genuine? We always have to remember that anyone trying to sell us equipment or skincare is a salesperson who will benefit financially from the sale. Every time I introduce a new treatment or product I never take the salesman’s word for it. You need to know more than the salesman and back up what they say with due diligence! Research, education, skin and anatomy knowledge, understanding the physics involved and basic common sense! If I had a dollar for every time I heard the the phrase ‘It’s the latest technology’, I would be retired! What makes it new technology? What does it do that is different? How does that actually work at a cellular level in the skin? How many times have we all heard the phrase ‘if it sounds too good to be true it usually is’! So often I hear beauty business owners asking questions about the cost of equipment i.e. machine a sells for $35,000, machine c sells for $6,000 is there any difference? Of course there is! The only way to know for sure though is to know the physics behind the equipment & how it works at a cellular level in the skin. If you don’t know those aspects should you be using the equipment at all?”
CleanSkins Laser Clinic recently launched two new treatment packages that are customised to each individual skin. We have our ‘16 week acne program’ that includes a complete take-home dermaviduals skincare solution as well as in clinic facials, peels and LED acne treatments provided (at least 13 in clinic appointments in total) for under $63 per week. We also have our CIT anti-ageing packages that we tailor and price to individual needs. For the month of November we are offering a CIT treatment package that includes a full skin consultation, a dermaviduals skincare pack, CIT treatment, 3 x LED treatments and a CIT recovery facial at a saving of $498.