In 2021 there’s a choice for cosmeceutical brands: Should they keep their retail channels in-house, or partner with non-salon partners? We talked to leading cosmeceutical brands on the strategy behind the paths they’ve taken – and how these options are working for their salon partners.
Reika Roberts & Simone Vescio, CoFounders of dermaviduals have found success in sticking to the salon only model. Education is at the core of what we do at dermaviduals & derma aesthetics. We never stop furthering our own knowledge and we love
to share what we learn with our salon and clinic partners, cncouraging them to always question what they see and hear
in the marketplace.
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